Gaby Otamendi | Art Director
I’m an Art Director with over a decade of experience in brand development, OOH, e-mail and digital communications. With an advertising and marketing background beginning in Latin America, I've gained expertise in creatively connecting with both the Hispanic and Total Markets in the US, and globally. I love anything to do with creativity, from visual arts to music and fashion.
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*Sample work selected from the most recent developed projects.
AZAMARA®
I led the art direction and design implementation of Azamara Club Cruises e-mail communications. As a brand, Azamara targets a more affluent audience than regular cruise lines, whose interests when it comes to cruising are focused on exclusive experiences and access. After winning the account, we worked to introduce a more premium look and feel to all branded communication, including e-mail newsletters that were sleek and image-heavy.
Sedano’s Supermarket
I led the development and execution of Sedanos supermarkets social media creative. Sedanos has a more playful tone of voice than other brands in the category (such as Publix and Winn-Dixie.) They also have more affinity with the Hispanic Market than its competitors. We capitalized on these truths to create presence that was more lively, playful, and that authentically captured Hispanic culture. From giveaways for Mother's Day under the "Mama Citas" stunt, to every day in-feed posts, I was in charge of concepting, designing, and sometimes shooting the content.
Logitech
In uncertain times, a message of hope and strength is always necessary. Using brand footage, focused on creating a concept & storyboard and selecting the proper music and the result was a super inspiring video that doesn’t necessarily focuses on the product but on the experience to inspire and promote wellness.
View videos:
IG Stories: Part 1 | Part 2 | Wide Format
